Soho Exclusive New Client Offer

Soho Exclusive New Client Offer


Treat yourself to a new look! We are offering 10% off out hair services* for new clients at Live True Soho for a limited time only!

Use code NEW10 at checkout to redeem. This code will only work with selected starred ⭐ stylists. Ts & Cs Apply*.

This offer can only be redeemed online via the booking link above, and cannot be redeemed by booking directly with the salon.

*Ts&Cs: Offer available for new clients only. This offer is available with selected stylists and is subject to availability. Not valid in conjunction with other offers. No cash value. Offer may be withdrawn at any time. Any additional services that you add during the appointment will be charged in addition to the ones selected here. If you need a colour correction, the final price with will be advised by your stylist based on consultation. We require all colour clients to have an up to date colour patch test. If you are a new client or have not visited within the last 6 months, you will need to update your patch test. 


The Live True London Soho hair salon is a short walk from Oxford Street in the heart of London’s famous Soho area. Located at 173 Wardour Street, we offer a full range of hair services.

Our newest and flagship salon is a modern and chic setting for a premium hair experience. Our expert stylists have proven skills in cutting, colouring, extensions and styling, and we work closely with professional hair care brands to bring you high performance products.


Empowering our clients is at the core of our brand, which is why our aim is always to facilitate collaboration between the stylist and client, exploring individual style to achieve hair goals. There’s a lot that goes into being the best hair salon, but making our clients’ hair dreams come true is number one!


So whether you’re dreaming of cascading extensions, a sunkissed blonde balayage, a hair restoring treatment or the latest new bob hair cut, we’re here to help you achieve it!

Featured as one of London's Best Salons in...


"I had Chanté styling my hair and she did such a fabulous job! I had super long thick hair that was getting messy all the time so I went in for a new look. She washed my hair really well (it smells divine) then cut and blow dried it beautifully and added some gentle curls. It’s so soft and chic and so much easier to manage. Love this place !" - Margarita, Google Review
"My experience at Live True Clapham was amazing, I had a balayage done by Ingrid and the result was unreal!! Loved the work she done in my hair, she easily understood what I wanted and what I needed and always advising me what was best for my hair. I will definitely come back w Ingrid!" - Gabriela, Google Review
"My experience with Tatiana was amazing!! She made my dream come true. I wasn’t an easy client for her but she find the best way to correct my hair color. I recommend her with all my heart!! And also she is an amazing person too!" - Roxana, Google Review
"I’ve never really minded who has done my hair before, and have bounced around different hair salons. But, since Edda has done my hair she is the only one I will trust to cut and style my hair from now on!! She’s brilliant and really listens to what you want. 100% recommend :)" - Eva, Google Review


A short walk from Oxford Circus and Tottenham Court tube stations, Live True London Soho Hair Salon is on the corner of Wardour Street and D’Arblay Street.

We offer a full range of hairdressing services from cuts and blow drys, to up-dos and specialist colour services as well as extensions.



Contact Us

173 Wardour Street
Soho, London, W1F 8WT

Opening Times

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 8am - 9pm
Saturday 8am - 6pm
Sunday 9am - 6pm


If you need anything,
just call us!
Phone: 020 4531 4743