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EXCLUSIVE 10% OFF SERVICES
AT LIVE TRUE SOHO

Treat yourself to a new look! We are offering 10% off hair services* for new clients at Live True Soho for a limited time only.

Use code NEW10 at checkout to redeem. This code will only work with selected starred ⭐ stylists. Ts & Cs Apply*.

Need help booking in? Email us at [email protected], we’re happy to help!

OVER 296K CLIENTS SERVED

We are an independent, award-winning salon group with four locations across London – Soho, Vauxhall, Clapham, and Brixton. Specialists in all things colour, our signature balayage is known for creating seamless blends and gorgeous results!

Empowering our clients is at the core of our brand, which is why our aim is always to facilitate collaboration between the stylist and client, exploring individual style to achieve hair goals. There’s a lot that goes into being the best colour salon, but making our clients’ hair dreams come true is number one!

Along with talented stylists and a bespoke, industry leading training program, we’re always on top of what makes great hair. Whether that’s investing in new techniques or ensuring we have the highest performing products, we have an ear to the ground to make sure you get nothing but the best.

TRANSFORM YOUR HAIR

WE'RE LOVED BY

★★★★★

“I recently had my hair colored at Live True London Salons by Joana, and I am beyond thrilled with the results!

From start to finish, Joana was incredibly professional and attentive, taking the time to understand exactly what I wanted. She made me feel confident in her expertise, and the final result was stunning—the color came out vibrant, rich, and just as I had envisioned.

Joana’s attention to detail and dedication to her craft truly set her apart. I highly recommend her to anyone looking for a skilled and passionate hair colourist!

– Soho Client

AS SEEN ON YOU

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LIVE TRUE SOHO

The Live True London Soho hair salon is a short walk from Oxford Street in the heart of London’s famous Soho area. Located at 173 Wardour Street, we offer a full range of hair services.

Established around the concepts of creativity, authenticity, inspiration, and collaboration; we encourage out clients to be totally comfortable to explore what feels true for them in collaboration with one of our talented stylists. We’re the experts in hair, but we believe that you’re the expert of your own hair.

Got a dream look in mind? Drop in to our salon near Brixton station for a consultation and we’ll help you achieve your hair goals.

FIND US

A short walk from Oxford Circus and Tottenham Court tube stations, Live True London Soho Hair Salon is on the corner of Wardour Street and D’Arblay Street.

We offer a full range of hairdressing services from cuts and blow drys, to up-dos and specialist colour services as well as extensions.

CONTACT US

Contact Us

173 Wardour Street
Soho, London, W1F 8WT
Here

Opening Times

HAIR SALON
Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 8am - 9pm
Saturday 8am - 6pm
Sunday 9am - 6pm

Appointment

If you need anything,
just call us!
Phone: 020 4531 4743

This offer can only be redeemed online via the booking link above, and cannot be redeemed by booking directly with the salon.

*Ts&Cs: Offer available for new clients only. This offer is available with selected stylists and is subject to availability. Not valid in conjunction with other offers. No cash value. Offer may be withdrawn at any time. If you need a colour correction, the final price with will be advised by your stylist based on consultation. We require all clients to have an up to date colour patch test. If you are a new client or have not visited within the last 6 months, you will need to update your patch test. 

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