About Live True London

About Live True London


At LIVE TRUE we are all about authenticity – doing whatever makes you feel more “you”. That may mean a trim or a new look, a splash of colour or vibrant vivid hair, the latest edgy cut or an easy to maintain hairstyle, a revitalising facial, a shellac manicure or fabulous lashes. Whatever your desired look, we have you covered.

We are an easy going, friendly and no judgement salon that is all about making our clients feel as happy and comfortable as possible to explore their style – whatever that may be.

Our mission is simple, to help our clients be more true to themselves – to LIVE TRUE!

Our purpose is to empower people. We want to empower our customers to explore their identity and express this without limitations and to empower our staff to be creative and to pursue their dream career with us.




The best thing, we think, is hair that makes you feel ‘more you’.

We know that to get that from a cut, colour or style, you’ll need to feel totally comfortable to explore what you want collaboratively with one of our talented stylists.

We openly encourage creativity from stylists and clients alike. We are experts in hair, but we value that you’re the expert of your hair.

Whether that’s a simple trim, unusual v-shaped undercut, polished up-do or a dramatic new colour – we work with you to make sure you’ll leave the salon feeling more true to yourself.


For us, there is nothing better than seeing a customer leave our salon happy and confident! This is why we are in business!

We love our customers and every single customer experience is important to us. We read all our reviews and regularly ask our customers for feedback to improve their experience.

We have an intense recruitment and training process, which ensures that our staff understand our beliefs and provide the level of service we and our customers expect.


Your hair and beauty journey is important to us. We want you to feel truly amazing – both when you leave our salon and at home.

Our hair stylists and beauty therapists follow a bespoke training program to ensure that they are up to date on the latest hairstyles, beauty services, industry trends and techniques.

We use the finest and latest professional products on your hair, face, body and nails to ensure that the results you get are first class and long lasting.
In the salon, our stylists and beauty therapists will provide you with aftercare advice, but this doesn’t stop when you walk out our doors. Our customers receive a fortnightly newsletter filled with the latest tips, tricks, and hair and beauty “news”.

We stand behind our service. If you ever feel that the level of service you have received is not as you expected, tell us! We care and we want to know, so we can improve your customer experience and our overall standard.

How We Live True

Sustainability and Giving Back