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Blonde Ambition: Keep Your Blonde Bright All Summer

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Blonde Ambition: Keep Your Blonde Bright All Summer

Blonde Ambition: Keep Your Blonde Bright All Summer

Summer is here—and while we love the sunshine, pool days, and beach waves, our blonde hair? Not so much. Between UV rays, chlorine, and saltwater, maintaining that salon-fresh blonde can feel like a full-time job. But don’t worry, we’ve got your blonde covered. Whether you’re icy platinum, buttery blonde, or rocking a soft balayage, here’s how to keep brassiness at bay and your color looking vibrant all season long.


☀️ Why Does Blonde Go Brassy in Summer?

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Brassiness creeps in when your blonde starts picking up unwanted yellow, orange, or even greenish tones. Chlorine, sun exposure and mineral deposits from hard water are all culprits—and they’re all amplified in the summer.


💦 Top Tips to Protect Your Blonde This Summer

1. Pre-Pool Protection

Before diving in, wet your hair with clean water and apply a leave-in conditioner or protective oil. Hair acts like a sponge—if it’s already full of clean water, it’s less likely to absorb chlorine or salt. The leave-in conditioner or oil will protect your hair from absorbing more water with harmful, colour-fading chemicals.

2. Wear a Hat

It sounds simple, but covering your hair when you’re out in the sun is one of the most effective ways to prevent UV-related brassiness, colour fade and dryness.

3. Rinse Immediately After Swimming

Don’t let pool or seawater sit on your strands. Rinse your hair with fresh water as soon as possible and follow up with a nourishing shampoo and conditioner. We love the FUL Colour Care Shampoo & Conditioner for enhanced colour protection and moisturisation!


💜 Toner: Your Blonde’s Secret Weapon

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You don’t have to wait for your next full colour appointment to revive your blonde. A quick toning service in between longer balayage sessions can neutralise brass, refresh your tone, and add shine. Think of it as a filter for your hair—bringing your colour back to its best version!

Ask your stylist for a toning gloss or toner refresh every 4–6 weeks to maintain your ideal shade.

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🎨 Balayage Refresh: Keep It Natural, Keep It Bright

If you’re rocking balayage, a refresh can make all the difference. Lightening a few strategic pieces around your face (a “face frame” refresh) or brightening your ends can make your blonde look effortlessly sun-kissed—and help blend any grown-out roots seamlessly.

Need more? We recommend getting your balayage fully refreshed every 6 months.

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🌸 FUL Purple Hair Mask: Brass-Be-Gone

When it comes to at-home maintenance, a purple mask is a non-negotiable—and FUL’s Purple Intense Moisture Hair Mask is our go-to.

This powerhouse treatment tones away yellow while deeply conditioning dry, sun-exposed hair. Use once a week for best results.

Before & After Using FUL Purple Mask:

Before: Blonde looks dull, yellow, and dry
After: Cooler, brighter blonde with silky softness and mirror shine


🧴 FUL Colour Care Shampoo & Conditioner: Your Daily Blonde Boosters

Your daily routine matters. Switch to FUL Colour Care Shampoo and Conditioner to gently cleanse, nourish, and extend the life of your colour. They’re sulfate-free, colour-safe, and packed with hydrating ingredients to fight frizz and maintain vibrancy—without stripping your shade.


☀️ Your Summer Blonde Game Plan

  • Weekly: Use FUL Purple Mask
  • Daily: Cleanse with FUL Colour Care Shampoo & Conditioner
  • Monthly: Schedule a toner refresh
  • Mid-Summer: Consider a balayage or face frame touch-up
  • Always: Protect your hair from sun and chlorine

Ready to take on the summer with confidence? Whether you’re lounging poolside or chasing sunsets, your blonde deserves to shine just as bright.

Blonde ambition starts here—book your toning refresh today and stock up on your FUL favourites before summer hits full swing. 🌞💜

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